THE INFLUENCE OF CELEBRITY CREDIBILITY, ATTRACTIVENESS, AND SOCIAL MEDIA INFLUENCE ON TRUSTWORTHINESS, PERCEIVED QUALITY, AND PURCHASE INTENTION FOR NATURAL BEAUTY CARE PRODUCTS

The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products

The growing importance of natural beauty care products among consumers is increasingly driven by social media networks, which play a substantial role in promoting sustainable consumption.This study examines the influence of Celebrity Credibility, Celebrity Attractiveness, and Social Media Influence on Trustworthiness and how Trustworthiness and Soc

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The Importance of Stem Borer, Apomecyna saltator Fabricius (Coleoptera: Cerambycidae) in Honey Pumpkin Plants (Cucurbita moschata Dusch)

Currently, honey pumpkin plants are widely looked at and are in great demand for cultivation.Honey pumpkin production is in great demand with a relatively high price and can be stored for a relatively long time.Apomecyna saltator Fabricius (Coleoptera: Cerambycidae) as a pest of honey pumpkin in Indonesia is something that has been just known.The s

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